PORTFOLIO
I'm Iris, a Copywriter, Project Manager and Communications Strategist.
I have experience creating compelling, values-based copy and intuitive user-first workflows for websites, online courses, digital products and communications.
My gift and my passion is translating vision into words and projects with purpose. Below are some of my selected projects. Read more about me here.
HIGHLIGHTS
Copywriting • Content Strategy • Project Management • Business Coaching • Operations + Systems
Online Course Creation • Customer Service • Community Management • Events • Social Media Content + Planning
Figma • Adobe Creative Cloud Suite • Notion • Asana • G-Suite • Slack • Zapier • Trello • Smartsheet • Airtable • Zoom
Teachable • Mighty Networks • Squarespace • MailChimp • Convert Kit • Microsoft Office • Sharepoint • Qualtrics
COURSE CREATION + PROJECT MANAGEMENT
Client
Tarot for the Wild Soul
Online educational courses, content creation, and retreats
Objective
Create a comprehensive marketing, project, and educational ecosystem to provide a welcoming user experience from sales page to product to customer service, with a backbone of excellent administrative, business management, and team management.
PROJECT HIGHLIGHTS
Project Management
Collaborated with primary stakeholder to develop and deliver online education courses, ranging from 80 to 1200 participants, utilizing platforms such as Asana, Teachable, G-Suite, Zapier, and MailChimp.
Marketing Content + Timelines
Led marketing initiatives, producing materials for courses, retreats, and digital product launches. Created and segmented unique sales emails per launch, contributing to an increase in course enrollment.
Marketing Growth Development
Developed and managed an 80-person course affiliate program and scholarship fund, increasing course enrollment
Business Management
Utilized data-driven insights to generate sales reports, track performance metrics, and provide strategic recommendations for growth, resulting in improved course enrollment and revenue.
Customer Communications
Oversaw all customer service inquiries and technical troubleshooting, managing high email volumes daily during product launches.
Newsletters + Social Media Copy
Crafted educational newsletters distributed twice monthly to an extensive email list of thousands of subscribers, and created compelling social media content.
Live Technical Support
Successfully managed setup and provided live technical support for weekly Zoom video classes attended by 100-350 participants.
Community Management
Moderated 50-1000 members in 7 community groups on Facebook and Mighty Networks, fostering a supportive and inclusive online environment.
Team Management
Demonstrated strong leadership skills by hiring, training, and managing support staff for administration, design, social media, and transcription.
COPYWRITING + PROJECT MANAGEMENT
Client
In Healing We Trust
Collaborative coaching, workplace consulting and skills building
Objective
Consult and collaborate with the primary stakeholder in order to create a compelling marketing funnel for potential and existing clients, with a focus on website copy and product creation.
PROJECT HIGHLIGHTS
Business Coaching + Consulting
Provided business coaching and strategic partnership, delivering operational expertise and values-based perspective to help client meet sales metrics and connect deeply with their audience.
Copywriting
Collaborated with the primary stakeholder to create a Squarespace website with custom-developed brand communication and sales copy, working on multiple iterations of launches.
Newsletters + Marketing Strategies
Crafted newsletter and social media copy, as well as client agreements, in line with the brand vision and website copy to create approachable and educational messaging.
UX WRITING + WIREFRAME COPY
Client
An online directory, booking system and educational hub for healing professionals and clients
(Identifying details have been omitted for confidentiality)
Objective
Create compelling wireframe copy and microcopy to give shape to the user experience and backend during an exploratory phase prior to service funding. Use wording to focus on the experience of the expected end user to create seamless provider, client, and service booking flows.
PROJECT HIGHLIGHTS
Copywriting
Crafted wireframe copy to provide compelling, easy to understand marketing workflows for providers and clients.
UX Writing + Microcopy
Worked closely with the Lead Product Manager to create seamless service provider and client backend workflows.
Design Collaboration
Worked closely with the UX & Design Lead to coordinate visual design and wording for an intuitive user experience.
